Step 3 - how to plan a successful event programme

Top tips for building an engaging programme for a successful event

Think of your programme as the story your event tells. Every element should contribute to that narrative. Ask yourself: What do you want attendees to feel at each stage? Should they feel inspired during keynote sessions, relaxed during breaks, and energised during networking opportunities?

Start by building a running order that balances content with connection. Mapping these emotional touchpoints will help you design a programme that resonates.

Include engaging sessions that deliver value, but don’t forget to allow time for networking and informal conversations - these moments often spark the most meaningful connections.

Equally important are short breaks for rest and refreshment, ensuring attendees stay focused and comfortable throughout the day.

Share your draft with your venue team as early as possible. Include as much detail as you can about potential event production elements, audio-visual requirements, and planned speakers.

This helps the venue anticipate your needs and identify any gaps or challenges before they become issues. You can also take a look at our top tips for working with a venue team to make sure your event planning flows seamlessly.