Step 7 - marketing tips for after your event
Essential communications to send after your event
Your event may be over, but the insights are just beginning. Follow up with thank-you notes to attendees, speakers, and suppliers.
Gather feedback with a survey while it’s fresh, and then utilise this feedback, alongside your own experience, to evaluate the event against your objectives.
- What worked well?
- What could be improved?
- Did the event connect with your target audience?
- What new opportunities emerged?
- Was there anything missing?
Survey feedback will also be crucial in reporting event success to your stakeholders, as will statistics, where relevant, on the number of attendees, the number of business meetings that took place, and the number of leads acquired by exhibitors and sponsors (plus their estimated ROI).
How to promote your event after it's finished
Visuals will work well here. Share imagery of the event with stakeholders. Showcase highlights from press coverage. Could you perhaps film some mini-interviews on the day, showing the positive reaction to the event?
Don’t forget to utilise social media too – sharing engagement stats and screengrabs of encouraging comments. Above all, remember to celebrate what you’ve achieved – because you did it.
And don’t forget to take inspiration from Tomorrow’s Talent Award winners - professionals who started exactly where you are now - reminding us that curiosity, collaboration, and kindness are the keys to long-term success.
The step-by-step checklist for running a successful event
The Event Planner 101 toolkit exists to make event planning less intimidating and more empowering. Whether you read every subpage or just this overview, you’ll find the knowledge, insights, and confidence to deliver events that connect, inspire, and make an impact.
Download our event planning checklist
Download our event planning checklist, and get started. With the right toolkit and support, every event planner - new, accidental, or otherwise – can create something extraordinary.
